ZoomInfo Customers Deploy Best Practices in Email Marketing

The Aberdeen Group has just released their findings from research conducted surrounding sales and marketing practices of both ZoomInfo customers and best-in-class companies overall.

In research conducted for both Streamlining the Top of the Funnel: How Inside Sales Teams Source, Qualify and Close Business (March 2010) and Email Marketing: Customers Take it Personally (December 2010), Aberdeen collected data regarding the behavior and performance of ZoomInfo customers and best-in-class companies overall. This research brief summarizes these findings.

The report details the successes that ZoomInfo users have realized by leveraging our data including:

• 12.1% average year-over-year increase in overall company revenue
• 7.2% average year-over-year increase in the percentage of field sales reps achieving quota
• 2.8 times larger average sales deal or annual contract value size